Professional Training

Google Ads

● 17+ Years Teaching Experience
● Paid Internship for All Students
● Live Project-Based Training
● Advanced Practical Sessions
● Digital Agency-Driven Institute
● Classroom / Online Options
● Free Demo Class

Digital Marketing Services in Lahore

Google Ads Training (Basic to Advanced)
DMT Lahore

Are you ready to master the art of online advertising and drive real results for businesses? Join DMT Lahore’s Google Ads Training Program, designed to take you from the fundamentals to expert-level strategies — all in one comprehensive course.

Whether you’re a beginner looking to break into digital marketing or a professional aiming to enhance your skills, this training covers everything you need to succeed with Google Ads.

Digital Marketing Services in Lahore

Upcoming Batch Details

Course Name Mode of Training Trainer Starting Date Timing Days
SEO Training On-campus Mr. Aleem Akhtar 14 April, 2025 11:30 AM M/W/F
Mr. Naeem Akhtar 14 April, 2025 7:00 PM M/W/F
Social Media Training On-campus Mr. Aleem Akhtar 11 April, 2025 10:30- 11:30 AM M/W/F
Mr. Naeem Akhtar 11 April, 2025 6 PM M/W/F
SEO Training Online Class Mr. Aleem Akhtar 12 April, 2025 9:30 PM F/S/S
SEO Training Weekend Class Miss Shahnaz 12 April, 2025 3:00 PM Saturday Only
Graphic Designing On-campus MS. Muntaha Hussain 09 April, 2025 11:30 AM  M/W/F
MS. Muntaha Hussain 09 April, 2025 06:00 PM M/W/F
Video Editor On-campus MS. Muntaha Hussain 17 April, 2025 11-30 AM T/T/S
MS. Muntaha Hussain 17 April, 2025 6:00 PM T/T/S
Shopify Ecommerce Course On-campus Mr. Naeem Akhtar 22 Apr, 2025 8:00 PM T/T/S
Google Ads Training On-campus 06 May, 2025 8:00 PM T/T/S
Learn English On-campus Ms. Aasiya Samad 11:30-12:30 PM M/T/W/T/F
WordPress Course On-campus 23 Apr, 2025 7:00 PM M/W/F

Google Ads Course Fees

PKR 24,500/-

Registration fee 2000/-

About the Google Ads Certificate Course

Google Ads is a very important part of digital marketing. It is a technique that surely helps businesses understand how they can improve the visibility of their websites on Google and reach the right audience. This helps to attract potential customers and convert them into leads. Today, almost every business, big or small, invests in online advertising, and Google Ads skills are in high demand.

This Google Ads course is specifically designed to cover all types and aspects of Google advertising, including search ads, display ads, shopping ads, video ads, and remarketing. Candidates learn all these techniques from a Google Ads expert who has led over 100 successful campaigns and generated millions in traffic and conversions.

In this Google Ads training course, candidates will study all the latest ad strategies and ranking factors that will help them build a great career in the digital marketing field. You can become a Google Ads specialist, PPC analyst, digital marketer, performance marketing expert, ad campaign manager, and more.

Digital Marketing Services in Lahore

Google Ads Course Content and Curriculum

Well-structured & comprehensive curriculum designed according to latest trends and industry standards!

  • Overview of Google Ads and its role in digital marketing
  • Types of Google Ads campaigns: Search, Display, Video, Shopping, App
  • Ad Auction, Ad Rank, and Quality Score
  • Google Ads vs Facebook Ads – key differences
  • Creating a Google Ads account (Live Demo)
  • Account structure: Account → Campaign → Ad Group → Ads
  • Navigating the Google Ads dashboard
  • Billing and payments setup
  • Understanding keyword intent
  • Using Keyword Planner & other tools
  • Match types: Broad, Phrase, Exact, Negative
  • Creating a keyword strategy based on funnel stages
  • Step-by-step Search campaign setup
  • Bidding strategies: Manual CPC vs Automated Bidding
  • Writing compelling ad copy (Headlines, Descriptions, CTAs)
  • Ad extensions: Sitelinks, Callouts, Call, Structured Snippets, etc.
  • Introduction to Google Display Network
  • Audience targeting: Interests, Topics, Placements, Custom Segments
  • Creating image ads (tools, dimensions)
  • Responsive display ads & asset combinations
  •  
  • Types of YouTube Ads: Skippable, Non-Skippable, Bumper, Discovery
  • Targeting on YouTube: Custom Intent, In-market, Demographics
  • Linking YouTube channel with Google Ads
  • Video ad best practices
  •  
  • What is a conversion & how to define goals
  • Setting up Google Tag Manager
  • Installing conversion tracking (form, call, purchase)
  • Using Google Analytics for tracking goals
  •  
  • Dynamic Search Ads (DSAs)
  • Call-Only campaigns
  • Performance Max campaigns – Introduction & Setup
  • Smart Campaigns & Local Ads for small businesses
  •  
  • Understanding Remarketing and its benefits
  • Creating audience lists (via Google Ads, GTM, or Analytics)
  • Standard vs Dynamic Remarketing
  • Custom Audiences and Lookalike (Similar) Audiences
  • Analyzing campaign performance (CTR, CPC, CPA, ROAS)
  • Bid adjustments: device, location, time
  • A/B testing ads
  • Scaling strategies: Budget allocation, lookalike expansion, top-performing segments
  • Creating reports using Google Ads dashboard
  • Customizing columns and segments
  • Google Analytics + Ads integration
  • Using Looker Studio (Google Data Studio) for custom reporting
  • Live walkthrough: Creating a campaign from scratch
  • Troubleshooting common issues
  • Interview questions for Google Ads jobs
  • Freelancing tips and certifications (Google Skillshop)

Why learn digital marketing with DMT?

Expert trainers

All digital marketing courses are taught by experienced trainers in their respective fields. All training is in-depth and easy to understand.

Interactive Live Classes

During the live digital marketing sessions, you can mute the audio, interact with the trainer and other listeners, ask questions, share opinions and accelerate your learning.

Access to Premium Tools

When working on projects, we give you access to the best SEO tools, including but not limited to SEMrush, Ahrefs, UberSuggest, Google Analytics, Yoast SEO and many more.

Completely practical

To offer you the best online digital marketing courses in Pakistan, we provide practical projects, work with the latest digital marketing tools and regular assignments.

100% job placement support

This is undoubtedly the best digital marketing course that help candidates with job placement. As a leading institute, we are associated with many companies in Pakistan. After completing the course, you will be capable enough to get hired by reputed companies.

Certificate in Digital Marketing

DMT is Pakistan's leading digital marketing institute. At the end of the course, you will get a professional certificate in digital marketing that will help you quickly explore different career options.

Digital Marketing Services in Lahore

It's time to Secure Your Future Career.

We know that we are influencing the foundations of your future and we take this responsibility very seriously. With DMT Training, I ensure that you always receive first-class training, complemented by practical projects and future perspectives. I wish you a successful and future-oriented career!

What Students Say About this Best Digital Marketing Course

We are proud to have positively impacted the career foundations of thousands of students in Pakistan.

We are proud to have positively impacted the career foundations of thousands of students in Pakistan. When I joined DMT's digital marketing training course I learnt that social media is much more than just trends. And now I feel like I know all the secrets of how to make one go viral. I loved the way they taught and it was also very good that they let me work on their own social media projects to gain practical experience.

Shakeel Ahmad

Digital marketing is very important for marketing in today's world. Anyone with a shop, business or startup should learn the basics of digital marketing to get the most out of the internet. I learnt just out of curiosity, but now I know how to turn these small businesses into big brands. I will use my practical knowledge for my family business and hopefully it will help me grow it remarkably and reach more people.

Rida Ansari

DMT's digital marketing trainings are great. They are designed in such a way that you engage with each topic and learn more. The teachers are very good and have deep knowledge of their subjects. I also liked that everyone in my group was so passionate about learning. So, everyone worked hard but it was fun. It felt fun to learn for the first time and I didn't want the course to end.

Kashif Hussain

DMT Digital Marketing training course has been an enriching experience for me. I learnt a lot of in-depth theoretical knowledge and gained practical experience. I felt great passion during the course and found the syllabus very interesting. It is designed in such a way that you gain total knowledge.

Nasir Butt

When I joined DMT's digital marketing training course I learnt that social media is much more than just trends. And now I feel like I know all the secrets of how to make one go viral. I loved the way they taught and it was also very good that they let me work on their own social media projects to gain practical experience.

Shakeel Ahmad

Digital marketing is very important for marketing in today's world. Anyone with a shop, business or startup should learn the basics of digital marketing to get the most out of the internet. I learnt just out of curiosity, but now I know how to turn these small businesses into big brands. I will use my practical knowledge for my family business and hopefully it will help me grow it remarkably and reach more people.

Rida Ansari

Book 2-Days of FREE Demo Classes of Our Advanced Digital Marketing Course!

Want to take a demo class before enrolling? Just fill-up the form to register yourself for Pakistan’s most trusted digital marketing and digital marketing courses.

FAQs About Google Ads Course

A Google Ads course is a skill-based training program that teaches you how to create, manage, and optimize Google Ads campaigns. You'll learn the key aspects of digital advertising, including keyword research, campaign setup, bidding strategies, ad copy creation, conversion tracking, and advanced strategies like remarketing, YouTube ads, and performance tracking.

Our trainers are certified Google Ads professionals with years of experience in running successful campaigns across various industries. They have handled multiple projects, generated significant ROI, and are eager to share their expertise to help you succeed.
We offer full support throughout the course! If you have any doubts or questions, you can reach out to the trainer during office hours or via our online platform. We also offer a Q&A session at the end of each module and have dedicated support channels for personalized help.
Yes, upon successful completion of the Google Ads course, you will receive a certificate that demonstrates your knowledge and expertise in using Google Ads. This can help you showcase your skills to potential employers or clients.
Yes, we offer a demo lesson so you can get a feel for the course structure, teaching style, and content before making a decision. You can contact us to schedule a demo session at your convenience.
Yes! Our Google Ads course includes placement assistance. After completing the course, you'll receive guidance on creating a strong portfolio, preparing for job interviews, and connecting with potential employers who are looking for Google Ads experts.
Absolutely! Whether you're a fresh graduate or a career changer, this course is designed for beginners and will take you from basic to advanced Google Ads strategies. No prior marketing experience is required to enroll.

Studying Google Ads offers numerous benefits, such as:

  • High-demand skill in the digital marketing industry

  • Opportunities for freelancing and full-time employment

  • Ability to generate high ROI for businesses through effective ads

  • Insight into the entire digital advertising ecosystem

  • Hands-on experience in managing real-world campaigns

Every business today is shifting online and needs a digital marketer to grow, with SEO, SMO, Ads, etc.

It’s your time to grab the opportunities!

Enroll in the Google Ads Course in Lahore!
  • Google Ads Account Setup
  • Keyword Research & Planning
  • Search Campaign Creation & Optimization
  • Display Campaigns & Banner Ads
  • YouTube & Video Ads
  • Conversion Tracking & Analytics
  • Advanced Google Ads Strategies
  • Remarketing & Audience Targeting

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